Printed advert Moore Bros shoe shop Salisbury, 'call and be correctly fitted by our x-ray machine'

X-ray shoe fitting!

This advertisement we found in the 1930s Salisbury Hospital Carnival programme, says you can have your foot x-rayed to get your shoes fitted. This was actually common practice until late 1950s. A child would try on new shoes, place their foot in the X-ray machine and then parents or the shop keeper could view through a scope, at the top, to see if the toes had enough wiggle room!


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